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There is very little argument that Camaro’s return to your showrooms has been an unqualified homerun. The last four consecutive months, Camaro has outsold the perennial regular sport segment leader – Mustang - by over 7500 sales.

In the coming weeks, we will be making some adjustments to Camaro’s production to ensure the great sales momentum continues. The purpose of this letter is to make you aware of these items so you can keep your current and future Camaro customers with these changes.

Camaro Constraints Update
For the last few weeks, there has been a constraint in place that has limited the availability of the SS (V8 models 1ES37 and 1ET37) model to approximately 50% of total available Camaro production. The constraint is due to the continued high demand for SS production. The product team has been working hard with a number of suppliers to meet the market demand for the SS model; and, in the next two to three weekly DOSP cycles, the SS model constraint will steadily increase in availability to the point where production should align with current demand.

While the SS model constraint will be minimized, a new constraint on LT models equipped with the RS Package (V6 models 1EF37 and 1EH37 with RPO code WRS) will be instituted for the next Camaro DOSP weekly cycle (the DOSP cycle beginning next Thursday, October 29, 2009). This new constraint will significantly limit the availability (0% - 10%) of the LT models with the RS Package for the next five to six weekly DOSP cycles. However, after these five to six weekly DOSP cycles, the LT models with the RS Package constraint should improve and nearly align with current market demand.

Important Note: Although there is little content difference between RS Packages for a LT (V6) model and a comparable SS (V8) model, the new constraint ONLY impacts LT (V6) models. The RS Package (RPO code: WRS) will continue to be free flow when ordered with SS (V8) model. Camaro LT models without the RS package, and all LS models will also be free flow for production.

High Wing Spoiler Cancelled
Due to a number of issues, the dealer installed Chevy Accessory High Wing Spoiler (LPO code: 5V5) will be cancelled for the 2010 model year. The High Wing Spoiler is expected to be introduced sometime in the 2011 model year.

Orders currently on hand with the High Wing Spoiler will have the LPO code 5V5 removed and made available for your submission.

Hurst Short Throw Shifter Availability
The introduction of the factory-installed Hurst Short Throw Shifter has been delayed to late Q1, 2010. Since the option code had not yet been introduced, this delay does not impact orders on hand; however, it does impact those customers who have been waiting to add the "official" Chevy accessory Hurst Short Throw Shifter to their current Camaro. The delay in the factory-installed shifter means the corresponding accessory part will also not be available until next spring.

Aqua Blue Metallic Build Out
Aqua Blue Metallic (RPO: GBD) will end production for both Camaro and Impala the week of November 30, 2009. The last weekly DOSP cycle to submit an order for Aqua Blue Metallic will be the cycle that begins on Thursday, November 5, 2009, and concludes on Tuesday, November 10, 2009. After Tuesday, November 10, 2009, Aqua Blue Metallic will be on a full constraint, and removed from Order Workbench configurators and the Order Guide by the middle of November.

Aqua Blue Metallic is the lowest penetrating exterior color for Camaro. This exterior color had to be discontinued to open a paint line for an exciting special exterior color that will be introduced at this year's SEMA show - Synergy Green.

Camaro Synergy Green
The new Camaro exterior color - Synergy Green - will be offered exclusively on a special edition Camaro model that will be available for ordering starting in January 2010, and will start production the following month. Specific ordering and pricing details regarding this special edition model will be provided to you in the coming weeks. In the meantime, if you would like an idea of what Synergy Green will look like, a special Camaro Synergy SEMA Concept model featuring the production exterior color will debut during this year's SEMA show (November 3 - 6, 2009). The Camaro Synergy SEMA Concept model serves as a basis for the production model; however, the concept model will include a number of current and future accessory items that will not necessarily find its way to the special edition model.

More information on both the concept and production model will be sent to you soon.

TRANSFORMERS Special Edition Build Out
As the next Camaro special edition ramps up, production of the current Camaro TRANSFORMERS Special Edition package (RPO: CTH) will end. The last weekly DOSP cycle to submit an order with the TRANSFORMERS Special Edition package will be the cycle that begins on Thursday, January 7, 2010, and ends on Tuesday, January 12, 2010. After Tuesday, January 12, 2010, the TRANSFORMERS Special Edition package will be on a full constraint, and removed from Order Workbench configurators and the Order Guide by the end of January.

Current estimates project about 1500 Camaro TRANSFORMERS Special Edition package will have been produced when production ends at the end of January.

Finally, if you are a Facebook member, please make sure you become a “fan” of Camaro. Today, Camaro has over 100,000 fans, and we are engaging them by asking them to help us select four graphic packages to display on a special Camaro model at this year’s SEMA. If you are a Facebook member, please check it out.

Thank you again for the effort you have put forth to make Camaro’s return a real success story.

Sincerely,
Camaro Launch Team